A Comprehensive Guide to a Successful Landing Page
Running a website for your business primarily aims to increase leads and conversions. If your website does not convert, your efforts will only go to waste. Therefore, it is essential to make the best first impression, and that is where your landing page comes to play.
Your landing page largely contributes to the failure or success of your campaign. You might miss potential conversions if your landing page is made poorly. However, with an enticing and convincing one, the benefits are huge. To help you build a landing page that effectively converts, we will give you a tutorial below. So, read on!
What Is a Landing Page?
Before we proceed to the tutorial, let us first define what a landing page is. It is basically a standalone page made with only one goal in mind. The goal could be letting people sign up for your weekly newsletters or improving leads with lead magnets.
A landing page with an attractive layout and design, easy navigation, and convincing sales copy has a great potential for reaching your target goals. It allows people to focus on the things they want to do on your web page.
What Are the Types of a Landing Page?
A landing page has two primary types: click through and lead generation.
This type of landing page is a page where people can sign up for a service or purchase a product. It exists to give information to warm leads who are already interested in your service or product. It also supplies them with additional details about the product or service they are already interested in, so they can complete the sale.
Click through landing pages are great for increasing your direct sales. Leads are already informed about your promoted product or service that helps them in their buying decisions.
This type of landing page focuses on the people’s contact details like email and name along with a powerful call to action. This is most beneficial for email marketing as the form on the landing page collects data from people for future campaign use.
Lead generation landing pages are also useful for growing your leads. You can provide helpful information about your promotions through the data you already gathered to build a loyal and long-term customer base.
Steps to Create a Successful Landing Page
Now that you have a better understanding of what a landing page is, let us learn the steps to create a successful one.
Step 1: Create a Catchy Headline and Subheadings
Your page’s headline and subheadings work closely together to attract leads. Your headline should be selling the benefits of your products or services. It must be a powerful sales copy in brief texts. Your subheadings should be a summary of how you can make people’s lives a lot easier. They should be direct to the point and a brief list of the benefits of what you are selling.
Step 2: Present an Attractive Product or Service Sales Copy
You must incorporate images or videos that make your product or service sales copy more compelling. Your sales texts should also be straight to the point and not sound too promotional. Remember to provide the details of the benefits of your product or service, which are what your site viewers want. Include links to the product or service page and make it noticeable.
Step 3: Do Not Ask for Too Much Information
Asking too much personal information could sound suspicious to your leads. Name and email address are already enough to get in touch with them. If you need more information from them, you can send a follow-up email with a link to a form they can fill out.
Step 4: Place a Strong Call to Action
This part is extremely important in the buying decision of your leads. A call to action should be short and strong, enough to confirm that their purchase will be worth it. Add a button for this, so they can add the product or service to their cart and check out.
Step 5: Display Customer Testimonials
Customer feedback and testimonials are unique information that helps convince your leads to purchase from you. They also make your website or brand look more reliable, making your leads feel more secure. Ask your existing customers for their feedback about your product, service, or brand and if they allow their testimonials to be published on your landing page.
In return, you can place their names and links to their own profile or website in their respective testimonials. This is extremely helpful for your customers if they are also operating a business. They get to increase their own leads or even conversions through your landing page.
Step 6: Display Your Sign-up Forms at the Top of Your Landing Page
It is safe to assume that most site visitors do not really scroll down the page. So, they get to see the top of the page only. Therefore, it is important to place your sign-up forms at the top. This is the most important part of your landing page, so it should be in a place where people can easily see it.
Creating a successful landing page requires an effective structure that efficiently helps in converting leads. It also needs powerful sales content to make it attractive and convincing. You must improve its layout and design as well to make the page more user-friendly. So, follow our guide in creating a successful landing page and increase leads and conversions more effectively!